Newspaper accidentally posts ads congratulating Blues for winning Stanley Cup … before actually winning it
The publishers of the St. Louis Post-Dispatch either have a crystal ball or a little too much adrenaline going into Game 6 of the Stanley Cup Final.
With the Blues leading the series against the Bruins 3-2, St. Louis has a shot at clinching its first Cup in franchise history tonight at 8 p.m. ET.
But the local paper just couldn't wait for the series to conclude. It accidentally sent out an electronic edition of the paper that included a signed congratulatory letter from Blues chairman and governor Tom Stillman as well as a celebratory advertisement from rental car company Enterprise, which was founded in St. Louis.
"Winning the Stanley Cup was a dream come true for so many of you. All of us will remember where we were, what we did and how we felt when the Blues brought the Cup home. Each of us will have a library of memories to pass down for generations," wrote Stillman, who also looked "forward to celebrating with you as we parade the Cup down Market Street."
The pages, which have since been removed, were only visible to subscribers before readers took to social media to poke fun at the newspaper's mistake.
The newspaper posted an apology on Twitter for the "sneak peek at what our advertisers are hoping to say to the Blues, the fans and St. Louis."
In preparation for the outcome of the Stanley Cup Final, some of our readers got a sneak peak at what our advertisers are hoping to say to the Blues, the fans and St. Louis. We apologize for the sneak peak and hope to share their messages with everyone very soon!
With a chance at winning the Stanley Cup for the first time, who can really blame the staff of the Post-Dispatch for letting their excitement get the best of them?
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