Belgium forced to make adjustment to World Cup shirt

Belgium forced to change World Cup kit just two days before opening game as FIFA rejects design due to word ‘LOVE’ being in the collar – but governing body insist it’s because of commercial link to music festival and not support for LGBTQ+ rights

  • FIFA has rejected the Belgium team’s away strip because of the word ‘Love’
  • The design of the shirt also includes a symbolic rainbow-coloured trim
  • It also has a commercial link to Tomorrowland which is said to be the issue  

FIFA has rejected the Belgium team’s away strip because of the word ‘Love’ in the collar, a spokesperson for the Red Devils said on Monday.

The design of the shirt, which includes a rainbow-coloured trim, was inspired by the fireworks of Belgian’s famous music festival Tomorrowland and stands for diversity, equality and inclusivity.

However, Belgium spokesperson Stefan Van Loock said FIFA was rejecting the shirt not because of the colours, which are typically linked to LGBTQ+, but because of the commercial link to Tomorrowland.

FIFA has rejected the Belgium team’s away strip because of the word ‘Love’ in the collar

The festival’s logo is incorporated in the ‘o’ of ‘Love’.

Belgium’s warm-up shirt was also rejected by FIFA because of its references to Tomorrowland, he said.

FIFA is allowing Belgium to play with the away shirts if the word ‘Love’ on the etiquette is taped over but Van Loock said the Red Devils will play the first three games in their main red shirt regardless.

FIFA is allowing Belgium to play with the away shirts if the word ‘Love’ is taped over

The away shirts are a new design and were introduced in September. Since then, Belgium played in them in several UEFA Nations League games.

The rejection comes after FIFA threatened to issue yellow cards to any player wearing the multi-coloured ‘OneLove’ armband which was introduced to support diversity and inclusion.

The Belgian Football Association said earlier on Monday that its captain Eden Hazard will not play wearing the armband.


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