World Cup beauty who won modelling contract had deal pulled after hunting snaps

In 2014, Axelle Despiegelaere was on top of the world – she had jetted across to Brazil to support Belgium in the World Cup, and after a snap went viral, she landed a modelling contract.

Pictures of Axelle had appeared online as she cheered on the Red Devils in the early days of their 'golden generation'. The blonde beauty wore a Belgian scarf, pom poms, and a Viking-inspired hat donning the colours of her nation.

The colours of the Belgian tricolour covered her cheeks as she smiled at on-looking snappers. However, within days, Axelle would become public enemy No.1 when snaps appeared of her posing next to a dead oryx.

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Sensing the opportunity for some publicity, L'Oréal had offered the young Belgian a modelling contract following her rise in popularity in Brazil.

Axelle even appeared in a social media campaign which included her giving a 'hair tutorial' video, and she looked to have landed herself a career for life. However, after accepting the cosmetic company's deal, Axelle posted the snap of her and her trophy on Facebook.

She said, ahead of Belgium's last 16 clash with the USA: "Hunting is not a matter of life or death. It's much more important than that..this was about one year ago..ready to hunt Americans today haha!"

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The cosmetics company confirmed her contract was up: "L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium. The contract has now been completed."

And soon too was Belgium's time in Brazil, losing to Argentina in the quarter-finals. However, many believed it was just a taster of what was to come for a national side that could, maybe, finally deliver a trophy to Belgium.

Axelle's last moment in the public eye came soon after – when she was presented to the crowd during the season opener for Club Brugge, the Belgian side she followed.

These days, Axelle is still in Belgium, and according to her Instagram, she now lives in the Flandrien city of Ghent. And, despite spending a decade out of the public eye, she still boats an impressive 30,000 followers on the platform.

A life in modelling never materialised either, and Axelle now works as an event planner for Presence, organising weddings and other glamour occasions.

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