Erling Haaland RE-JOINS Nike as Man City star pens lucrative boot deal

Erling Haaland RE-JOINS Nike as Man City star shuns interest from adidas and Puma to pen lucrative boot deal… with US giant tipping him to leave ‘his stamp on the future of the game’ as face of the brand

  • Erling Haaland has signed a new boot deal with Nike after his last one expired
  • Haaland had been seen wearing Adidas and Puma, but chose to stick with Nike 
  • The 22-year-old joins Man City teammate Kevin De Bruyne on Nike’s roster 

Erling Haaland has rejoined Nike after his previous boot deal with the sportswear giant elapsed.

The Manchester City scoring machine has been proving popular with fans and neutrals for his ability to find the net, with 42 goals so far this season.

Haaland was on Nike’s books until January 2022, and since then, he has been seen wearing Adidas and Puma, with both companies keen to snap up the Norwegian.

But instead the 22-year-old has signed again with Nike, the company confirmed, ending a period of speculation. In a press release, the fashion giant said: ‘Norwegian Erling Haaland has signed with Nike, ushering in the next phase of Nike football.’

Haaland has been connected with the American brand since the age of 14, and his reaffirmation to the behemoth fashion house means he remains in good company.

Erling Haaland has re-signed a deal with Nike, a brand he has worked with since the age of 14

Nike’s previous lucrative boot deal with the Norwegian star striker ran out in January 2022

Nike’s roster of football stars includes international stars like Kylian Mbappe, Marcus Rashford and Sam Kerr, alongside Haaland’s Man City teammate Kevin De Bruyne.   

Nike Football tweeted: ‘A new era of #9. @erlinghaaland is a Force Of Nature. Are you ready?’

The American brand credited Haaland’s phenomenal success to a ‘commitment to holistic fitness and mental health’. 

Puma are the sponsors of Manchester City’s kits – which may have led them to believe that they had an advantage in pursuit of the player, who looks set to extend his time at the Etihad with a mammoth new deal.  

However, Haaland had to withdraw from Norway’s Euro 2024 qualifiers after picking up a groin injury, and he has been given one final training session to prove that he is fit enough to take on Liverpool on Saturday afternoon.  

More to follow…  

Nike beat off competition for the 22-year-old’s signature from rival brands adidas and Puma

Haaland’s Man City teammate Kevin De Bruyne is also on Nike’s star-studded football roster 

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