Ferrari told how to copy Niki Lauda to sign Lewis Hamilton from Mercedes

Hamilton opens up on plans to remain in F1 ahead of 2023 season

Johnny Herbert has urged Ferrari to follow in Mercedes’ footsteps and woo Lewis Hamilton to sign a deal. Herbert said Niki Lauda and Ross Brawn played a vital role in Hamilton ditching McLaren for the Silver Arrows back in 2012 as the project “excited him”.

Hamilton is yet to sign a new deal at the German marque with the squad still struggling to find pace. Hamilton has since been tipped by several pundits to explore a move to Ferrari but Herbert feels the Italian team have got to persuade him to join.

The former Sky Sports F1 pundit told Ice36: “As a racing driver I don’t see why he would not have the motivation, especially for that 8th title. He is still good enough. The motivation for the eighth is still there. But it has to have the right ingredients – like he did when he went from McLaren to Mercedes when a number of people, including myself, thought he was mad to do it.

“Mercedes at that point were nowhere. What Niki Lauda and Ross Brawn were able to present to him excited him. That’s why he went. Ferrari have got to do a similarly big selling job.”

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Earlier this season, Martin Brundle felt Hamilton had “one more roll of the dice” left in his career. Meanwhile, ex-F1 team principal Eddie Jordan claimed a move to Ferrari would be good for the sport.

The Irishman also stressed the importance of wooing Hamilton as Niki Lauda did at Mercedes a decade ago. Jordan told Express Sport: “We know winning seven world titles hasn’t been easy. I found a resurgence, I saw a great change in him after he left McLaren having won the championship there.

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“But then when he went to Mercedes, which alongside Niki Lauda, myself, we helped him to get to Mercedes…. I would like him to take on another challenge.” Hamilton has since tried to shut down the speculation over his F1 future as he pledged his allegiance to the Silver Arrows.

Back in March, Hamilton commented: “I still have 100 per cent belief in this team. It is my family and I’ve been here a long time, so I don’t plan on going anywhere else.” Mercedes boss Toto Wolff has also revealed the team are desperate to keep hold of Hamilton with “no plan B” in place if the 38-year-old walks away.

However, nothing has been formally agreed upon despite Hamilton’s current deal expiring at the end of the 2023 campaign.

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