Broncos, Centura Health agree on naming rights partnership

The Broncos and Centura Health have agreed to a 10-year partnership making Centura the official healthcare and training facility naming rights partner of the football franchise, they announced Monday morning.

The Broncos had been partnered with UC Health for eight years, but confirmed the end of that arrangement in recent weeks.

Centura, based in Centennial not far from the football team’s Dove Valley headquarters, is donating $100,000 to the Denver Broncos Foundation in addition to the parameters of the partnership, according to a news release.

“We’re excited to team up with Centura Health as part of this significant partnership highlighted by our training facility naming rights and, most importantly, a shared commitment to serving our community,” Broncos president Damani Leach said in a statement. “Located only a short distance from our facility, Centura is a hometown organization aligned with the Broncos’ values of prioritizing health and wellness for all Coloradans. We look forward to a deep and meaningful relationship with Centura, working side-by-side on a variety of initiatives to drive positive impact throughout our communities.”

“We share an enduring commitment to mission and core values, a pioneering legacy and a strong history of fabled accomplishments,” Cenutra president and CEO Peter Banko said. “The announcement of this new and exciting partnership is only the beginning of what these two longstanding Colorado organizations can do together. I am most excited about working closely together to activate this powerful relationship today, tomorrow and in the years to come in service to our neighbors, our communities and our mutual fans.”

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