Hearn dismisses talk AJ's fight against Fury will be priced at £40

Eddie Hearn dismisses talk that Anthony Joshua’s unification fight against Tyson Fury will be priced at £40 on pay-per-view… but Matchroom supremo admits he thinks ‘there will be an increase’ from £25 figure

  • Anthony Joshua’s fight against Tyson Fury is close to being finalised for 2021
  • The unification bout would one of the biggest fights in British boxing history 
  • Reports emerged that the price-point for the bout could increase to £40 on PPV
  • But Joshua’s promoter Eddie Hearn says that talks over price have not yet begun 

Eddie Hearn insists Anthony Joshua’s highly-anticipated fight against Tyson Fury will not see a huge increase in the pay-per-view price to £40. 

Hearn, the Matchroom supremo who promotes Joshua, is working on a deal for a mega all-British unification fight to take place later this year – in what would be one of the biggest fights in British boxing history. 

But, amid reports that the PPV price could be move up to £40 from the £25 price-point for Joshua’s fight against Kubrat Pulev in December, Hearn on Thursday moved to dismiss those rumours – though did say the price is likely to increase. 


Anthony Joshua’s (left) 2021 fight against Tyson Fury (right) will not have a PPV price of £40

Joshua’s promoter Eddie Hearn did admit that the pay-per-view price could increase though

‘I haven’t had any discussions about the PPV price, I certainly don’t think it’ll be £40,’ Hearn told iFL TV. 

‘So, nothing’s been discussed, nothing’s been set. I just started getting some tweets and some DMs going, “You’re a disgrace! £40 PPV.”

‘I was like, “Where’s that come from?” No discussions. 

‘If there is an increase in the PPV price – not £40, but I think there will be – then we need to provide a show that’s worthy of that.’

Meanwhile, Fury’s US promoter Bob Arum claimed this week there are now ‘less than a handful’ of issues to resolve in order to agree a 2021 fight between the pair.  

Representatives of the high-profile British boxing duo have been in negotiations ever since the summer over a contest that would put all four boxing heavyweight titles on the line. 

Sportsmail revealed that the £200million fight could be signed off as soon as this week, and Fury’s US co-promoter Arum claims optimism is growing that an agreement can be reached soon as there are just a few more obstacles to overcome. 

Bob Arum is very optimistic that the fight will get over the line after some ‘pleasing’ talks

Arum told talkSPORT: ‘The negotiations have been pleasant, it’s proceeding like every big fight does.

‘We made changes, they accept some, they send it back, back and forth. And all I can say is that the issues are gradually dwindling. 

‘That’s what you wanna do in this type of situation, you wanna diminish the number of issues and now the number of issues is less than a handful, so I am very optimistic that this is going to go over the line.’




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