World Cup beer policy takes new twist as Qatar chiefs pressure FIFA

Conor Coady previews World Cup

We use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More info

Visiting football fans could be prevented from purchasing beer at World Cup stadiums as the Qatari royal family are reportedly pushing for a complete ban. That would put FIFA in a sticky situation with drinks company Budweiser, who remain one of the tournament’s main sponsors.

Supporters were already dealt one blow earlier this week when it emerged that World Cup organisers had backtracked on promises to relax the high prices on beer during the tournament. In normal circumstances alcohol is not widely available in Qatar, aside from a selection of hotel bars, who charge a premium price. 

In designated fan parks, fans will have to pay £11.60 for a 500ml glass of Budweiser, which will be the only beer available. According to The Times, Qatar chiefs are now pushing for a ban on purchasing beer inside World Cup stadiums. 

The rules regarding alcohol at stadiums were not set in stone but a further lack of visibility and accessibility for Budweiser could create problems between the drinks company and FIFA, with the pair currently bound by a multi-million dollar contract. 

Budweiser were already stung earlier this week as World Cup chiefs moved their concession stands to locations where they would be less visible. The push for a sudden U-turn, with the tournament a matter of days away from kicking off, is believed to have come at the insistence of Qatar’s royal family. 

Such significant changes so close to the event itself has been described as ‘highly unusual’, particularly when it comes to changing an agreement with a major sponsor. FIFA are thought to be conducting discussions in an attempt to work out whether they can comply with the host nation’s request. 

We’ll be bringing you the very latest updates, pictures and video on this breaking news story.

For the latest news and breaking news visit: express.co.uk/sport/football

Stay up to date with all the big headlines, pictures, analysis, opinion and video on the stories that matter to you.

Follow us on Twitter @dexpress_sport – the official Daily Express & Express.co.uk Twitter account – providing real news in real time.

We’re also on Facebook @dailyexpresssport – offering your must-see news, features, videos and pictures throughout the day to like, comment and share from the Daily Express, Sunday Express and Express.co.uk.

Source: Read Full Article