Who is Julian Nagelsmann and how did he build his reputation?

He wears make-up, rides a skateboard to training and idolises John Terry. Now Chelsea and Tottenham are battling for his signature! How Julian Nagelsmann built his reputation as a new, young talent

• Julian Nagelsmann is a manager in demand following his Bayern Munich exit 
• The 35-year-old was sacked in March and replaced by German Thomas Tuchel
• LIVE: Follow all the latest developments as Chelsea search for a new manager 

Julian Nagelsmann is a man in demand with managerless Chelsea and Tottenham now battling for his signature – but who exactly is the young coach and how has he amassed such a dazzling reputation?  

The German, who wears make-up to press conferences, idolises John Terry, arrives to training on his skateboard and leaves on his motorbike, was sacked by Bayern Munich while skiing in the Alps only in March – quickly replaced by Thomas Tuchel – but he could soon find himself in the Premier League. 

The availability of the vegetarian 35-year-old, the go-to coach for Gen X hipsters everywhere, is significant for both Daniel Levy of Tottenham and Todd Boehly of Chelsea, following the exits of both Antonio Conte and Graham Potter respectively.  Nagelsmann was the man Levy wanted to replace Jose Mourinho in 2021, only to discover Bayern were well ahead of the game and had him tied for the following season. Now, he’s in the running to replace Potter at Chelsea – it’s understood that initial contact, through intermediaries, has already taken place.

Before joning Bayern, Nagelsmann was the man everyone wanted, having become the youngest coach in Bundesliga history at the age of 28 with Hoffenheim, whom he saved from relegation in a great-escape-type finish to the season.

He took that team into the Champions League, was interviewed for the Arsenal job as Arsene Wenger’s replacement but the board thought appointing a 31-year-old for such a job was a step too far and he ended up at RB Leipzig, whom he took to a Champions League semi-final — he lost to Tuchel’s Paris Saint-Germain — and second in the Bundesliga.

Julian Nagelsmann is in demand with London rivals Chelsea and Tottenham both managerless

Anontio Conte (left) and Graham Potter (right) have left Tottenham and Chelsea respectively 

Quite what to make of his Bayern career is puzzling. They won the Bundesliga last year (pretty much standard) and, despite recent poor form (in Bayern terms, that means eight wins and two defeats in the last 10 under Nagelsmann) they are locked in a duel with Borussia Dortmund.

The German giants have an excellent Champions League record this season and face Manchester City in the quarter-finals, though they lost at that stage against Villarreal last season.

Nagelsmann has always caught the eye, once chatting confidently in a press conference about how plucked eyebrows and make-up made his droopy eyes look better. ‘Women are always allowed to look nice, so I thought that you can do it as a man too,’ he said.

As a Millennial coach, he should be the ideal man to relate to young players. ‘I want to be the same Julian in the free time as the Julian on the pitch so, if I want to go out of bed in the morning and want to go with my skateboard, I don’t think about the headlines,’ he said.

Yet there is just the hint of the intolerant hippy about him. All the outward signifiers say chilled, laid-back 30 something. Yet he is obsessional and demanding about tactical discipline, with some Bayern players privately suggesting that he overcomplicates the game.

Joshua Kimmich, the Bayern captain, spoke fondly of him on learning of his sacking. But he failed to gel with the squad. He fell out with veterans Thomas Muller and Manuel Neuer, who is older than the coach. And he never truly won over the Gen X players.

But any coach who leaves his wife for the reporter who covered Bayern Munich for Bild Zeitung, Germany’s equivalent to The Sun, is going to struggle to establish trust in a dressing room.

Nagelsmann was sacked recently by Bayern Munich and replaced by Thomas Tuchel (centre)

Nagelsmann failed to win over the players and gel with the squad during his time in Germany

Nagelsmann was the man Tottenham chairman Daniel Levy wanted to replace Jose Mourinho

Eyebrows were raised — and not necessarily sculpted ones — when his relationship with Lena Wurzenberger was revealed, fittingly in Bild itself. She has since left the role. But it is quite the eye-opener to find out your coach has literally been sharing a bed with the reporter tasked with sourcing the dressing room secrets for Germany’s best-selling and most aggressive newspaper.

Another feature of Nagelsmann is his admiration for English football and Terry. When I spoke with him in Munich last year he was adamant regarding his most influential player.  

‘When I was a youth player I played with [team-mate] Christian Trasch and always he called me John Terry — “Johnny” — because I was central defender. In these days John Terry was one of the best central defenders. There was one season when he did not lose a single duel. He was brave with his head, which was the main topic with me.’

It led to a comical situation when RB Leipzig played Aston Villa in a pre-season friendly when Terry was coach there, with Nagelsmann trying to explain to Terry that he was his childhood hero.

‘He looked at me weirdly,’ said Nagelsmann. ‘But he was kind of a role model because he was a great central defender and he loved to defend. And it’s a very important topic for me and for my players — when I talk to a defender I say, “Your name is defender, first of all you have to defend”.’

Former Chelsea defender and captain John Terry was Nagelsmann’s hero when growing up

What either Chelsea or Spurs could get is a similar level of positional obsession to a former manager of both clubs, Conte, but with a much more possession-dominant focus and crucially an intent to get the ball forward quickly. 

‘I want short distances between the players, because you can change the game very quickly in ball possession, the ball moves very quickly and that shows the way [sets the tone] for counter-pressing, which is the most important topic. I only think about winning the games, not to try to avoid mistakes.

‘If we see the space we try to speed up the game, have some counter-attacks after your ball possession. And if you lose the ball, to be very, very aggressive in the counter-pressing. But if you have ball possession, it’s always about finding the good position behind the ball, very close distances between team-mates. If you have a philosophy for having the ball, then you have to be very good at counter-pressing. If you have the ball and you’re worse in counter-pressing, then you will get one counter-attack after another and you concede a lot of chances and the games will be very exhausting.’

On the plus side, the London clubs now have the chance to recruit a man who may well be a generational talent. The question mark would be whether he is a little Ralf Rangnick — great at forming sides with hungry players ready to accept his tactical structures at young, disrupter clubs like Hoffenheim and RB Leipzig but less at home with the stars at traditional clubs.

But whether Nagelsmann is ready to jump from frying pan to fire quite so quickly remains the key question.

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