Who are Infinite Athlete? Company nearing £50m Chelsea sponsor deal
Who are Infinite Athlete? The company nearing £40m Chelsea sponsorship deal ahead of new season
- All you need to know about Chelsea’s potential new sponsor for new season
Chelsea have found a new sponsor just in time for the start of the Premier League season, following a £40million deal with Infinite Athlete.
Mail Sport previously revealed that the Blues struck a deal with American technology giants, which could see the team wear the sponsored shirt for their first match of the new Premier League season at home to Liverpool on Sunday August 13.
But who exactly is Infinite Athlete? What is the company’s previous history with Chelsea?
Read on below for everything you need to know about Infinite Athlete.
Pictures, that appeared online, showed Chelsea’s stars conducting media duties ahead of the upcoming campaign
Who is Infinite Athlete?
Infinite Athlete has plans to become a major player in world football – supplying affordable player data to clubs and allowing fans to watch games from multiple camera angles.
It comes after a recent rebrand, which saw the previous name of Tempus Ex Machina shelved in favour of Infinite Athlete.
In April 2023, Chelsea entered into an agreement with sports technology company Tempus Ex Machina to form a seven-year partnership ‘to power innovative technology enhancements for the club and our global fanbase’.
Earlier in April, Infinite Athlete acquired Biocore, a biomechanics engineering firm led by Jeff Crandall, with the intention of offering Biocore’s proprietary technology to all partners.
The company already has a close relationship with the NFL, as Crandall chairs the league’s engineering committee, which advises on injury reduction. while they also have a remit within PAC-12 that includes ‘injury spotting and other athlete health uses’.
There were concerns that the Blues would begin the campaign without a sponsor but those fears have been alleviated after an image leaked online on Tuesday August 8.
Pictures, that appeared online, showed Chelsea’s stars conducting media duties ahead of the upcoming campaign.
The news means the Blues will be able to head into the new season with a sponsor on the front of their shirts after all, having played without one throughout pre-season
The shirts which the Chelsea players are wearing clearly have no sponsors on it however, presenter Olivia Buzaglo can be seen holding a different version.
The shirt in her hand is folded, with the full name not visible, but Twitter detectives have pieced together that the shirt does have Infinite Athlete’s logo on the front.
The contract has been in the making for months and ends the club’s search for a new shirt sponsor following the conclusion of their deal with mobile service provider Three at the end of last season.
The news also represents a much-needed financial boost to owner Todd Boehly and his consortium, as well as avoiding the embarrassment of going into the 2023-24 season without a major deal in place.
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