Soccer Aid star Aitch shows Jermaine Jenas how its done in high-tech training

Rapper and songwriter Aitch has laid down the gauntlet to his rival Soccer Aid celebrities with a high score that 'won't be beaten' in an immersive training challenge before the event.

The 22-year-old, who was on a losing England side at the Etihad Stadium last year, is ready to put things right at the London Stadium on Sunday June 12 – and has put in the hard yards at TOCA Social.

TOCA Social hosted a string of celebrities and put them through their paces in their interactive football and entertainment challenges, which was created with the same technology that is used in their 16 centres in the United States.

Aitch and co. attended the venue to celebrate a new partnership between TOCA Social and Soccer Aid for UNICEF, with customers now able to donate to help provided humanitarian and developmental aid to children worldwide.

With Aitch topping the celebrity leaderboard that includes Chunkz, Aitch, Fara Williams, Chelcee Grimes, Eni Eluko and Jack Whitehall – Jenas looked impressed while watching on.

Aitch said: "No Soccer Aid for UNICEF celebrity is beating my high score at TOCA Social, I was on fire that day. I’ve now got to take this form onto the pitch and bag a few goals at the London Stadium.

"TOCA is a brilliant venue, me and my mates have had a lot of fun down there – I love that they’re helping support such an amazing cause."

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TOCA Social, located at London's The O2, was masterminded by former Premier League midfielder Eddie Lewis following his creation of a comprehensive training program aimed at helping young footballers of all abilities reach their potential using a smaller ball.

With the first venue of its kind opening last summer in Greenwich, the team have also announced a Birmingham project with plans for more sites for their football and entertainment experience.

Lewis said of the process: "As a professional player I used to train with a tennis ball machine to work on my touch and sharpen up my skills.

"Fast forward to the end of my career and I wanted to bring that concept to more footballers.

"So I spent some time engineering a product, which was a little more soccer/football specific.

"A couple of years later I launched that product, which is still doing really well with 16 centres in the United States and we're very committed to the training side.

"Along the way we found that no matter who came in to train, wether it was a young person or a professional they would always have friends or relatives that always wanted to join in.

"So there was always something about the engagement and the experience of it, and full credit to the team in the UK who have really taken that concept and ran with it."

Book to play at TOCA social here: https://toca.social/ – and to buy tickets for Soccer Aid for UNICEF 2022, please visit www.socceraid.org.uk/tickets, where a family of four can attend for just £60.

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