Real Madrid-bound Endrick set to become face of New Balance after signing new boot deal… with more affordable secondary range and funding to local communities a central part of decision

• Real Madrid signed Endrick for £51m in December but he will join them in 2024
• He made his senior debut for Brazil against Colombia in a 2-1 loss last week 
• I was threatened with being STABBED with a Stanley knife at an U12’s game – a former referee tells IAKO

Brazilian wonderkid Endrick is set to become the face of New Balance after signing a new boot deal with the American brand. 

At just 17 years old Endrick recently became the fourth youngest player to represent Brazil, and the youngest in 57 years when he took to the field against Colombia. 

The Real Madrid-bound Brazilian is also expected to feature against Lionel Messi’s Argentina at the Maracana on Tuesday. 

Los Blancos signed the youngster from Palmeiras for £51m in December, and he will join the club in July 2024 as he can only move to Europe when he is 18. 

After all this success at such a young age brand deals would surely be have been falling at Endrick’s feet and New Balance have managed to snap him up with their new deal, but it does have a few requirements that must be met. 

The powerful young Palmeiras striker has opted to join Real Madrid for £51m in July 2024

Endrick seen walking out to Brazil training wearing a pair of bright gold New Balance boots

The boots are reportedly the Tekela v4, but Endrick will be having his own brand in the future

Endrick will be expected to play in this gold pair for the game against Argentina on Tuesday 

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Endrick will reportedly have a Michael Jordan-style brand of his own, and New Balance will provide him with signature boots.

But an important part of the deal is also a secondary and more affordable range that will be more available for those without deep pockets. 

It has been reported that Endrick’s family feel that anyone from any class of life should be able to afford a pair of his boots. 

Another supposed requirement of the deal will include the 17-year-old visiting communities, renovating football courts, and supporting sports projects.

Undoubtedly there would have been offers from football boot giants such as Nike, Puma and Adidas, but the suggestion is he will be a central figure in New Balance’s future. 

The Boston-based company also sponsor a number of England players who wear their gear, including Raheem Sterling, Harvey Elliott and Bukayo Saka.

They have former Premier League stars such as Sadio Mane and Marouane Fellaini on the books as well.

Endrick will get the chance to wear New Balance boots in the Argentina game as he is expected to play a role after future teammate Vinicius Jr picked up an injury.  

After Brazil’s World Cup qualifier with Argentina, Endrick will return to Palmeiras for the final few matches of the 2023 season.

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