Newcastle’s Amanda Staveley ‘p***ed off’ and ‘angered’ by change to Prem rules

Newcastle's co-owner Amanda Staveley has revealed she was furious with the Premier League's rule change.

Shortly after Newcastle were taken over by the Saudi Arabian PIF Group – Staveley was part of a team tasked with locating a new sponsor. Speaking on Amazon Prime's new documentary 'We Are Newcastle United', co-owner Mehrdad Ghodoussi revealed the difficulties.

He said: "We want to be a Real Madrid, a Barcelona. To get ourselves to that point we need to spend money.

"You can't just put money in. It's not like just write us a cheque for £200m. To spend money you need to earn money. You have to build the commercial revenue like sponsorship to be able to spend on the club."

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Just two weeks after the takeover, the Premier League changed its rules around sponsorship. The move came after 18 Premier League clubs voted to temporarily block teams agreeing lucrative sponsorship deals linked to the club's owners.

However, that rule was then relaxed two weeks later – to allow sponsors to play a 'fair market price'.

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"I was shocked we could buy a club, pay full price and then the rules just changed. That's what [expletive] me off because we had so little revenue anyway. That if you're just going to ban everything – we were 20th, we had nothing – I was angry,' Staveley fumed.

Eventually, Newcastle were able to announce Saudi Arabian entertainment and hospitality company Sela as their new shirt sponsor on a multi-year deal.

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