Aston Villa will change their club crest AGAIN as it’s announced the new circle design will be discarded after just one full season because it isn’t having the ‘desired’ impact

• The Midlands-based side are planning to open discussions over a new crest
• Aston Villa only changed to their current circle design last season
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Aston Villa have announced they will scrap their new club crest after just one full season following a consultation with supporters where it was decided a fresh change was required.

The current circle crest was only adopted in the second-half of last season after it was voted in by fans to replace Villa’s iconic shield design.

However, just six matches in to the new Premier League season, Villa have decided the new design isn’t working and are now seeking a fresh design ahead of the club’s 150th anniversary next year.

In a statement published on Tuesday afternoon, the Midlands-based outfit explained their reasons for the decision where they stated the circle emblem wasn’t having the ‘desired’ impact.

Villa’s lengthy explanation read: ‘As communicated at the recent meeting of its Fan Advisory Board, Aston Villa is planning to re-engage with supporters to explore options for the selection of a permanent new-look crest ahead of the club’s 150th anniversary next year.

Aston Villa have announced they will be changing their club crest next season

Villa only adopted their current circle design towards the end of last season but it will now be discarded

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‘Subsequent to the previous consultation process, the results of which currently adorn the 2023/24 playing and training kits, the club has been assessing the impact of the change from local, global and commercial perspectives and have concluded that the current crest has not had the impact which had been hoped when it was introduced.

‘Using the results of that original process as the foundation, the club will again engage with supporters over the coming weeks in order to arrive at a permanent identity for Aston Villa, which delivers the required impact,’ he said.

‘Additionally, as part of a separate process, a special marque will be developed to recognise the club’s 150th anniversary. This anniversary marque will be included on club celebrations acknowledging the rich history of Aston Villa FC.

‘Further details of the new consultation process will be announced shortly.’

Villa supporters will again be involved in the consultation process over the new design

The existing design was well-backed by Villa supporters at the original time of creation with it receiving 77 per cent of the votes.

However, the crest, which tributes the club’s 1982 European Cup winners will now be discarded at the end of the current season.

Villa will continue discussions with supporters over the crest once the new consultation session gets underway shortly.

A similar process is expected to be followed with a shortlist and votes being taken to decide upon the design that will similarly be used to honour the club’s 150th anniversary. 

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