Eddie Hearn takes part in hilarious video promoting Joshua's fight

‘That was a bit f***ing cheesy wasn’t it’: Eddie Hearn takes part in hilarious DAZN video promoting Anthony Joshua’s clash with Jermaine Franklin… causing cameramen to burst out in laughter while filming

  • Eddie Hearn took part in a hilarious video to promote Anthony Joshua’s fight
  • Joshua will go toe-to-toe with Jermaine Franklin on Saturday night at the O2
  • Hearn was filmed advising fans on where to go to watch the heavyweight clash
  • Sign up here to watch Anthony Joshua’s fight with Jermaine Franklin on DAZN 

Eddie Hearn took part in a hilarious video to promote Anthony Joshua’s heavyweight bout against Jermaine Franklin at the O2 Arena on Saturday evening. 

AJ will return to the ring on Saturday after losing to Oleksandr Usyk for a second time in August 2022 – having previously lost his WBA, WBO and IBF belts to the Ukrainian in September 2021.  

There is a tremendous amount of pressure on Joshua heading into the fight – with many claiming the 33-year-old should retire from professional boxing if he falls short against the American. 

Therefore, AJ is eager to make a statement by knocking Franklin out at the O2 Arena – having not won a fight since his TKO victory over Kubrat Pulev back in September 2020. 

Hearn – who is beyond excited for AJ’s return to the ring – took part in a hilarious DAZN video to help promote the fight and advise fans on where to go to watch the heavyweight clash.  

Eddie Hearn took part in a hilarious video to promote Anthony Joshua’s bout against Franklin

Anthony Joshua and Jermaine Franklin will go toe-to-toe on Saturday evening at the O2 Arena

The video started with Hearn saying: ‘Tyson Fury tells porky pies, Simon Jordan got dealt with and I was a bit harsh on Roman Kemp. But, you already know that. What you may not know if how to watch Britian’s finest, Anthony Joshua fight Jermaine Franklin at the O2, this Saturday, April the 1st.

‘Well, the answer to that is simple. You can watch it as part of your monthly £9.99 saver subscription. How do I do that? Well, you can visit DAZN.com and download to any screen, any device, any console, any Smart TV in your life.’

Hearn’s comment about Fury was referencing the Gypsy King’s inability to agree terms with Joshua for a Battle of Britain clash. His comment about Simon Jordan came after the pair sat down on TalkSPORT for an explosive interview. His final jab was at Roman Kemp – who he hilariously destroyed on Capital FM’s ‘roast segment’. 

In the DAZN clip, Hearn went on to mimick a whining fan by saying: ‘Oh but Eddie, I want to watch it on my Sky box’. He went on to say: ‘Not to worry, go to channel 429 on your Sky Box and just follow the instructions.’

The video continue with Hearn saying: ‘Eddie, Eddie, what about me? I’m on Virgin Media.’ He paused before looking at the camera and saying: ‘You didn’t think we forgot that one did you? This fight and future fights are available on your Virgin box.’

Hearn – who is beyond excited for AJ’s return to the ring – took part in a hilarious DAZN video to help promote the fight and advise fans on where to go to watch the heavyweight clash

Joshua – a long-term partner of the entertainment platform – claimed the new channel will ‘make it even easier’ for fans to tune in to his upcoming heavyweight clash with Franklin 

The Matchroom promoter went on to say: ‘But Eddie, I don’t want to watch it on my iPhone, my tablet, my Smart TV, my Sky Box, my Virgin box or any other box you can get to. I want to go down the pub.’

He continued: ‘We’re always listening. If your business wants to show it in your bar, your restaurant, your hotel or wherever, just visit business.dazn.com. Thousands already have. Just call 0333 030 8000 to book your fight, available through Sky HD ad Sky Q boxes.’

Hearn finished off by saying: We’ve covered all bases. Get on DAZN now for all the pre-fight build up content, the weigh-in on Friday and of course, the big fight on Saturday night. The return of Anthony Joshua.’

Hearn then picked up a mug of tea, took and sip and winked into the camera before hilariously saying: ‘That was a bit f***ing cheesy weren’t it’. 

The film crew in the room burst into laughter alongside the Matchroom promoter and the vide ended there. 

DAZN 1 HD will show round the clock content – both live and catch-up programmes – from its launch on March 23, including action from the likes of Joshua, Saul ‘Canelo’ Alvarez, Katie Taylor and Ryan Garcia.

The channel – No 429 on Sky – will also feature a daily Boxing news show, entitled the DAZN Boxing Show, in addition to DAZN’s tie up with KSI’s Misfits Boxing – the X Series – a new era of crossover boxing featuring the biggest names in entertainment and sport in blockbuster bouts.

Joshua – a long-term partner of the entertainment platform – claimed the new channel will ‘make it even easier’ for fans to tune in to his upcoming heavyweight clash with Franklin. 

‘Dazn is working really hard to take sports broadcasting to new levels and bring fans closer to the action than ever before,’ said the two-time heavyweight champion. ‘It’s a huge element of why I wanted to commit my long-term future to the platform.

‘The launch of DAZN 1 HD on channel 429 will make it even easier for fans to access my return to the ring on Saturday 1 April against Jermaine Franklin. Make sure you tune in for a spectacular night of boxing.’

Watch Anthony Joshua vs Jermaine Franklin, this Saturday April 1st, live & exclusive only on DAZN. Watch this fight as part of your monthly DAZN subscription. Sign-up at DAZN.com

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