Logan Paul ‘joins’ Arsenal and poses in Gunners shirt with old boxing rival KSI

YouTubers Logan Paul and KSI have been pictured together in Arsenal shirts after joining forces with the Gunners.

Having fought each other twice in the boxing ring, with the first amateur bout ending in a draw and KSI winning the second professional contest, the social media pair have since developed a friendship and co-found hydration drinks company PRIME earlier this year.

After launching initially in the US, the beverages recently started to be sold in the UK. And now PRIME has become Arsenal's official hydration partner, meaning supporters will be able to purchase their offerings at the Emirates.

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Reacting online, Paul wrote: "Not real life." He then added: "Prime is now the official sports drink of @Arsenal, Madness."

KSI, a lifelong Gunners fan, was understandably ecstatic. He wrote: "This is honestly one of the greatest days of my life. A childhood dream. To be able to sponsor Arsenal with Prime and have it at the stadium for everyone to drink including the players…It's all mad. Feeling good about Arsenal this season too so I’m literally over the move. CMON ARSENAL!!!"

Arsenal fans – how do you feel about the partnership? Let us know in the comments section.

Arsenal’s chief commercial officer, Juliet Slot, told the club website: “We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.

"KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family. I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life."

KSI is set to return to the ring next month for the first time since beating Paul in November 2019. He'll be taking on another YouTuber, Alex Wasabi, at London's O2 Arena on August 27.


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